Mousetrapped
Is the computer mouse becoming an obsolete tool for digital designers? With the demand of intricacy and perfection on the rise, it is arguable whether the tracking speed and functionality of this...
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Springleap’s Insights Into South African Consumer Trends
Springleap is proud to present the inaugural edition of our South African monthly Trend Report. The insights gained and gathered in this polished collection of valuable trend data has been compiled,...
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Childline Design Competition – Winners Announcement
We recently hosted a T-shirt design competition to help promote one of South Africa’s most valuable NGO’s to communities nationwide – Childline Gauteng. Our community of designers were briefed to...
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Fast Company Most Innovative Companies: No.7 Springleap
Fast Company Most Innovative Companies: Springleap’s #7! The recent pivot at Springleap toward focusing on disrupting traditional market research challenges the inefficiencies agencies and brands...
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Brand Show & Tell – South African Brands That Made It Big Throughout Africa
We are a brand loving nation – there’s no doubt of it. South Africans tend to form cultural connections that cement the relationships in more than a sustainable way; it seems to intertwine and...
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American Appeal – T.V shows that made an impact on South African viewing
It would be naive to think that South Africans don’t engage with their television sets on a dedicated level. Visual entertainment is something we crave on a daily basis and it forms an integral part...
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The Challenge of Consumer Research in Africa
VITAL CONSUMER RESEARCH – NOT SO EASY TO ATTAIN IN AFRICA Gaining research in the collective African market is a complicated task for multinational corporations and field researchers who facilitate...
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You’re On the Air – How Call-in Radio Stations Help to Neutralise Opinions.
When controversial news is delivered to you via TV or Radio broadcaster, how well do you usually walk away truly knowing and empathizing for all sides of the topic? Quickfire portions of highly...
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SA Music Online – the Future of Digital Platforms
A music-loving nation, South Africa has taken the leap of technological faith and followed the trends of most countries by providing music fans a platform to buy “digital downloads” from and formed...
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Online and Independent – How Student E-zines Influence Trends in the Youth...
South Africa has found itself in the midst of a talented and creative generation known as the “millennials”. Fresh, innovative and charismatic, these 21st century young bloods scout the freshest...
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Afrikaans and isiXhosa advertising – the Best Campaigns
We are lucky enough to be living in a country where there are 11 official languages. Such an expanse of South Africa’s vernacular framework has kept advertisers, market researchers and multilinguistic...
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Rugby and Soccer in SA – The Brands That Make it Happen
It could be argued that the democratic foundation of South Africa has its roots lying in the social pastimes of rugby and soccer. These sports connect with literally millions of South Africans and has...
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Fast Food in South Africa – Which Brands Step up to the Plate?
The 9 to 5 pace of things have impacted the soul the hardworking individuals of South Africa. In the stress of a family-orientated 21st century lifestyle,home cooked food becomes a secondary priority....
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The Death of the SMS
Can you honestly admit to SMSing like a pro these days? The infamous message icon that we used to know and love has officially began to slowly fade away from the South African mobile landscape. There...
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Recent Marketing Transformations in South Africa
Marketing methodologies have had to keep up the technology pace of the go-go 21st century changes. The influx and broadened reach of communication and branding have created a world where a bird’s-eye...
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The Value of the Meta Consumer – Why Use Insights From Professionals?
Sometimes, thinking inside the box is a good idea; in terms of marketing and research, it carries the potential to expand the frameworks of the specialised consumer. The definition “Meta” as a...
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The Resurgence of Electro Music in South Africa
“Dropping the beat” has been a worldwide music industry phenomenon since the 2010’s. Electro music in South Africa has jumped on this train to trendsville. and as a result we have been proud to...
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Windows vs Apple – the Creative’s Playground
South African industry creatives rely heavily on technology and software/programs to bring their innovative visions to life. In choosing the tools for the trade, the choice is somewhat limited to the...
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TechCrunch features Springleap: A New Model For Creative Design To Madison...
In a recent article, TechCrunch features Springleap’s move away from design competitions and toward creating a sustainable model. This new model is poised for boosting access to creative skills and...
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TechCrunch covers Springleap funding round and pivot to market research
TechCrunch’s Anthony Ha and Eran Eyal, CEO of Springleap, catch up to discuss Springleap’s new funding round to move over to disrupting market research. Market research is a $400Bn market each year...
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